Britney Spears Fantasy

A magical Britmas celebration you won’t want to miss.  

Elizabeth Arden Celebrity Fragrances came to us to repromote Britney Spears Fantasy Fragrances over the holidays.

We saw a huge opportunity to engage with her very active and passionate fan base. Britney's fans have been known to create themed Britmas decorations to celebrate the holidays each year. Britmas, as they call it kicks off on her Birthday, December 2. Britney fans are attracted to her honesty and humor. With those insights in mind, we created a series of Holiday Fantasy memes, using the popular-at-the-time and eduring "When you..." format.

The feedback from her fans was amazing. One even shared her very own Britmas decorations featuring Britney Spears fragrance. Friends tagged each other reminiscing about wearing the perfume in high school, with others having worn it since high school, some ladies even dropped gifting hints by tagging their significant others.

Art Direction
Prop Styling
Collaborative Copywriting