L’Oréal | IT Cosmetics Setting Spray

An immersive experience for a nourishing mist.

It Cosmetics Setting Spray is a hydrating formula with serious makeup setting claims. Launching this product in early 2020 meant that we needed to pivot mid-launch from a “set it and go get it” concept to a focus on hydration. I chose gradient backgrounds to add a cooling presence to the pink-prominent identity of the brand. 

We captured the fine mist and nourishing ingredients to highlight the uniqueness of this product in a crouded market of setting sprays. 

The result is a sensorial experince that’s social first but also plays well across print and visual merchandising.

Art Direction
Prop Styling for lifestyle assets