L’Oréal | IT Cosmetics Setting Spray
An immersive experience for a nourishing mist.
![](https://freight.cargo.site/t/original/i/f14fc37714285cc1acdd2877e83663773e7c5383f26422e18bb1e6dfe5e55cfc/YSBBSS18_Formula_Mist_V2_021.jpg)
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![](https://freight.cargo.site/t/original/i/b9833546a212172912124b6978f1d2719357345148ea695fae93a100723fe993/ysbbss7B_mini_hydration_RGB_r2.jpg)
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![](https://freight.cargo.site/t/original/i/c0ab0bef368852902a70a7615dc5026971e0dc960621fc40fa24cdcfad36adfd/ysbbss20_ingredients_teaser_4x5.jpg)
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![](https://freight.cargo.site/t/original/i/ecdd6dfc707d009630606af427e64717ae2c327d2360b0d5773a0b73b082b826/YSBBSS29A_Pairing_with_CCOF-Primer_Hand.jpg)
![](https://freight.cargo.site/t/original/i/41e901b7c18d72d1f4d12f33c0716bbe30044a8461e942be1a0e327eda525386/YSBBSS29A_Pairing_with_CC_Illum_Hand.jpg)
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![](https://freight.cargo.site/t/original/i/9e130ec20e98e1550eaf78e4f538d9edc6db02582a2776707683aa8d14afe737/YSBBSS35_Travel_Bag_US.jpg)
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It Cosmetics Setting Spray is a hydrating formula with serious makeup setting claims. Launching this product in early 2020 meant that we needed to pivot mid-launch from a “set it and go get it” concept to a focus on hydration. I chose gradient backgrounds to add a cooling presence to the pink-prominent identity of the brand.
We captured the fine mist and nourishing ingredients to highlight the uniqueness of this product in a crouded market of setting sprays.
The result is a sensorial experince that’s social first but also plays well across print and visual merchandising.
Art Direction
Design
Animation
Retouching
Prop Styling for lifestyle assets
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