For Thanksgiving, we created a Pinterest-centeric recipe campaign and resource center to meet the consumer where they look for recipes. We promoted the content through promoted Pins and Facebook posts leading to the Pinterest page.
After noticing our recipe-in-progress content outperform images of the finished products, we developed these unique visuals that bring the consumer from kitchen to dining table as they scroll down these long pins. This blown-up overhead look bring the viewer into the process and reels them in with the final product, featuring the centerpiece of your turkey dinner; the Plainville Farms turkey, of course.
Art Direction
Photography
Social Media
Food Styling
Culinary trend forcasting
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