Uncommonly good recipes for the most important meal of the year.
Plainville Farms was looking for a digital campaign that raised awareness for their turkey products while spreading the word that their taste was anything but plain.
For Thanksgiving, we created a Pinterest-centeric recipe campaign and resource center to meet the consumer where they look for recipes. We promoted the content through promoted Pins and Facebook posts leading to the Pinterest page.
After noticing our recipe-in-progress content outperform images of the finished products, we developed these unique visuals that bring the consumer from kitchen to dining table as they scroll down these long pins. This blown-up overhead look bring the viewer into the process and reels them in with the final product, featuring the centerpiece of your turkey dinner; the Plainville Farms turkey, of course.
Culinary trend forcasting