"Even Tone Everywhere" was a pivotal marketing campaign for USRx, as the final major campaign before a significant brand refresh, it served as a bridge between the existing and new brand identities.
Real skin, with real blemishes and cellulite, proudly on display. By celebrating body diversity and not playing into traditional beauty standards, this campaign stood out to USRx consumers and drew fans to their body line. For a brand whose tagline was “The Even Tone Experts,” “Even Tone Everywhere” just made sense.
Art Direction
Webstie
Photography
Social Media
Out of Home
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