Hypercorrect Intense Fading Cream is one of the first widely available over-the-counter products with Cysteamine, a powerful ingredient for fighting hyperpigmentation. The concept was “STEP ZERO,” since the product must be used prior to cleansing. Our goal was to lean into the fact that we are one of the first to market with this ingredient, and focus on educating the consumer about the ingredient and where it should be included in their regimen.💡